VI. Marketing Plan

Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:

Official Website
The Company will develop a user-friendly and attractive website with testimonials of its clients to give relatability to the target audience. The website content will be updated and improved from time to time depending upon the market trends to enhance the company's online presence.

SEO
Search Engine Optimization (SEO) is a useful marketing tool that the company will use to drive more traffic to the website. The cost-effective marketing strategy will help increase awareness about the platform and its offerings.

Referral Marketing
The Company will use recommendations and word of mouth to grow its client base through the networks of its existing clients. Referral marketing is most profitable when it is well-managed and optimized to attract the right clients. The Company will be incentivizing its existing clients to encourage their friends/business contacts to come and try its products for the first time.

Strategic Partnerships
The Company will partner and connect with the best influencers in the industry, as engaging with influencers on social media is good for the brand's credibility. A mention from an influencer will make people trust the brand and help the company tap into the influencer's loyal audience, which can lead to more conversions and higher sales.

Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.