I. Executive Summary
1.1 Introduction
With people practicing social distancing, self-quarantine, and staying indoors to stop the spread of the virus, food ordering and food delivery businesses are in demand more than ever as they cater to more orders than before. Food delivery companies are actually helping people stay indoors and fight this pandemic. However, people are in search of a more convenient platform that gets food to their doorsteps after a few minutes of placing the order.
[Company Name] intends to provide a customized and seamless experience by offering an on-demand food ordering and delivery platform, both web-based and mobile, making it possible for people to order their food from several restaurants that are available on the business website.
The Company, located at [insert location here], aims to provide quality food of consumers’ choice at their doorstep with a convenient method of ordering and paying. It will also provide nutritional information about the food to its customers so they can make informed choices about the type of food they want. The Company will ensure that it is constantly at the forefront when it comes to hygiene and proper food packaging.
1.2 Founder Information
[Company Name] is led by [Founder’s name], who is a renowned and licensed food nutritionist and caterer. He has over xx years of experience working in the food and confectionary business in both the public and private sectors.
1.3 Target Customer
When it comes to foods and drinks, there is a diverse spectrum of accessible customers. [Company Name]’s target market is not limited to a certain set of individuals but to all those who enjoy and wish to try new meals and snacks.
1.4 Why Us
Competitive Pricing – Since price is a crucial factor while ordering food online, the company will ensure the customers are getting the most affordable option and are clicking on the best deal available in the market.
Office food delivery service – The Company’s online platform will create a sense of personalization and make customers feel special and valued by offering customized one-person meals for office-goers who have little or no time for cooking.
Night food ordering and delivery – Healthy and customized foods will be offered to the starving office people who work till late at night. The Company will also offer online food ordering and delivery for late-night parties and functions such as business meetings, family functions, and small get-togethers.
1.5 Financial Highlights
