V. Competitive Analysis

Competitor 1
Competitor 1 is an online restaurant search and delivery platform that was founded in [year]. Today, competitor 1 can be found in xx countries across the globe. The success of the platform reached a new height after the pandemic. The platform has an easy-to-navigate knowledge base to solve customers’ problems and allows easy sorting based on users’ preferences.

Competitor 2
Competitor 2 widespread list of more than [xx] restaurants in more than [xx] US cities makes it one of the most liked food ordering apps. It has offices in [location1], [location2], and [location3]. Competitor 2’s app was launched in [year]. Arriving early in the game allowed the company to set up a wide range of partnerships, and market dominance helped maintain its success.

Competitor 3
Competitor 3’s delivery app is available in more than [xx] cities throughout the United States. Competitor 3 works like many other food delivery apps, with one exception—it also handles groceries and other types of delivery. The application has a simple and clean interface that allows users to order more than just restaurant food. 

Strengths

• Convenient online food ordering and delivery services
• Easy user interface that connects restaurants and customers with each other
• Cost-effective food ordering and timely delivery options to customers from the restaurants of their choice

Weakness

• Being new to the industry could lead to a significant lag in establishing goodwill and trust

Opportunities

• The rise in the amount of food ordering applications, as well as increased smartphone and internet usage, are expected to fuel the growth of the online food delivery market.
• Food delivery apps appeal to the working population because of their convenience.

Threats

• Competitors could look to copy the company’s business model.