IV. Customer Analysis
4.1 Target Market
[Company Name] is in a business to offer food ordering and delivery solutions that will primarily cater to individuals who love and want to try out different kinds of foods and snacks through its web-based and mobile application platform. According to United Nations, young people accounted for 33% of the global population in 2020, making them the largest demographic across the globe.
Age Group
Number of People (2020)
% of the Global Population
<20 years
2.6 billion
33.2%
20-39 years
2.3 billion
29.9%
40-59 years
1.8 billion
23.1%
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for social commerce to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s social commerce market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
