IV. Customer Analysis

The Company will develop a personal finance management solution for its target customers, which includes:  

• Individuals and family groups: As per a recent search, around 30% of Americans prepare a long-term financial plan with both savings and investment goals.⁵
• Small business owners and entrepreneurs: As of April 2023, around 33.2 million small businesses are operating in the US, which has created 12.9 million new jobs over the last 25 years.⁶

TAM $xx trillion
The global market for personal finance management solutions to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s personal finance management solutions market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.  

5.https://www.businessdit.com/financial-planning-statistics/#:~:text=According%20to%20a%20recent%20study,and%20achieve%20your%20financial%20goals.
6.https://www.hostinger.in/tutorials/small-business-statistics#:~:text=Around%2033.2%20million%20small%20businesses,as%20freelancers%20and%20independent%20contractors.