IV. Customer Analysis
4.1 Target Market
[Company Name] will serve crypto traders and investors, and NFT collectors. The demographics of the customers lie between 18-40 years as they are interested in and connected to new technologies and trends.
NFT Collectors:
- 42% of millennials collect NFTs.7
- The likelihood of men being collectors of NFTs is three times higher than that of women. 8
- An estimated 250K people trade NFTs each month on OpenSea.9
- According to nonfungible.com, there were between 20,000 and 40,000 unique buyers in any 30 days between March 1 and May 31 of 2021. 10
Crypto Traders and Investors:
- There were over 300 million crypto users worldwide in the year 2021.11
- There are 79% male and 21% female crypto owners worldwide.12
- The top countries of crypto owners are- India (100 million), the US (27 million), Nigeria (13 million), Vietnam (5.9 million), United Kingdom (3.3 million).13
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global Crypto ATM market will reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s Crypto ATM market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
7.https://fortunly.com/statistics/nft-statistics/#gref
8.https://fortunly.com/statistics/nft-statistics/#gref
9.https://fortunly.com/statistics/nft-statistics/#gref
10.https://www.cloudwards.net/nft-statistics/
11.https://triple-a.io/crypto-ownership
12.https://triple-a.io/crypto-ownership
13.https://triple-a.io/crypto-ownership