IV. Customer Analysis

[Company Name] will serve crypto traders and investors, and NFT collectors. The demographics of the customers lie between 18-40 years as they are interested in and connected to new technologies and trends. 

NFT Collectors:

• 42% of millennials collect NFTs.⁷
• The likelihood of men being collectors of NFTs is three times higher than that of women. ⁸
• An estimated 250K people trade NFTs each month on OpenSea.⁹
• According to nonfungible.com, there were between 20,000 and 40,000 unique buyers in any 30 days between March 1 and May 31 of 2021. ¹⁰

Crypto Traders and Investors:

• There were over 300 million crypto users worldwide in the year 2021.¹¹
• There are 79% male and 21% female crypto owners worldwide.¹²
• The top countries of crypto owners are- India (100 million), the US (27 million), Nigeria (13 million), Vietnam (5.9 million), United Kingdom (3.3 million).¹³

TAM $xx trillion
The global Crypto ATM market will reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s Crypto ATM market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.  

7.https://fortunly.com/statistics/nft-statistics/#gref
8.https://fortunly.com/statistics/nft-statistics/#gref
9.https://fortunly.com/statistics/nft-statistics/#gref
10.https://www.cloudwards.net/nft-statistics/
11.https://triple-a.io/crypto-ownership
12.https://triple-a.io/crypto-ownership
13.https://triple-a.io/crypto-ownership