Crypto Atm Business Plan

IV. Customer Analysis

4.1 Target Market

[Company Name] will serve crypto traders and investors, and NFT collectors. The demographics of the customers lie between 18-40 years as they are interested in and connected to new technologies and trends. 

NFT Collectors:
  • 42% of millennials collect NFTs.7
  • The likelihood of men being collectors of NFTs is three times higher than that of women. 8
  • An estimated 250K people trade NFTs each month on OpenSea.9
  • According to, there were between 20,000 and 40,000 unique buyers in any 30 days between March 1 and May 31 of 2021. 10
Crypto Traders and Investors:
  • There were over 300 million crypto users worldwide in the year 2021.11
  • There are 79% male and 21% female crypto owners worldwide.12
  • The top countries of crypto owners are- India (100 million), the US (27 million), Nigeria (13 million), Vietnam (5.9 million), United Kingdom (3.3 million).13

4.2 TAM, SAM, and SOM

TAM $xx trillion
The global Crypto ATM market will reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s Crypto ATM market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.  

Strategic Business Plans