VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Official Website
A website is an effective advertising strategy. It represents the business on the internet and helps in driving traffic or making more sales. The firm will develop a professional website that will store all of the information about its frozen food products as well as allow for online sales. It will also make the website more user-friendly, resulting in an improved consumer experience.
Pre-Opening Events
[Company Name] will host pre-opening events for potential consumers, local merchants, and media connections before establishing the frozen food company. These events will generate interest in [Company Name] and raise awareness in the community.
SEO
Search Engine Optimization (SEO) is an effective marketing tactic that the organization will employ to increase website traffic. The low-cost marketing plan will aid in raising awareness of the platform and its features.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, radio shows, etc.
Testimonials
Customer testimonials are the most important part of the material. Because testimonies are neutral, they establish credibility. This social evidence aids the organization in establishing trust with potential clients. Customer testimonials will be used to boost the company's lead generation.
Special Offers
Offers and incentives are a great way for businesses to refill the turnover in their client base that they lose every year. Special incentives will be introduced by the company to attract new customers and encourage repeat purchases, which will be advantageous in the long run.
6.2 Pricing Strategy
[Company Name] plans to encourage impulse buying, which is paramount to maintaining a flexible pricing strategy. The Company is not in business for a trial-and-error design but as a venture with hopes and promises, which is why the company won’t be exceeding the competitors’ prices by more than 10%.
