IV. Customer Analysis

[Company Name] is in the frozen food production sector, as well as offline and online delivery of frozen food, with a focus on the local frozen food market.
The Company will target the following segments:

• Individuals – These involve bachelors and central-class families who may like preparing their food instead of going to restaurants to eat.
• Grocery Stores – The Company will supply its products to various grocery stores that retail frozen foods.
• Restaurants and Hotels – The Company’s [location] has a decent number of restaurants, which will be a plus to the company's frozen food business. It will vend straight to the restaurants and hotels.

TAM $xx trillion
The global frozen food market to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s frozen food market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5..