II. Company Overview
2.1 Vision and Mission
Vision
To be a preferred brand by ensuring the highest standard of quality for frozen food products & services and bringing the brand into the international arena.
Mission
To be a one-stop frozen food solutions provider, locally to overseas manufacturers, as well as to cover every step of food transportation and distribution to customers’ doors.
2.2 Founder Information
[Company Name] is led by [Founder’s name], who is a renowned and licensed food nutritionist and caterer. He has over xx years of experience in the food and confectionary business in both the public and private sectors. [Founder’s name] has a B.Sc. degree in Food Science Technology and an MBA with an extreme passion for healthy eating and catering. After analyzing his passion and interests, he decided to start his frozen food and delivery business as he wanted to earn by doing what he loved the most.
2.3 Problem and Solutions
1.A chilly business – Manufacturing frozen food is a risky endeavor. To prevent the risk of contamination and to ensure public safety, hygiene standards must be stringent given that temperatures could fluctuate between 25°C and -30°C. For several operations, the equipment used in food manufacturing needs to be cleaned frequently—often twice daily. However, there is a chance that contamination concerns will occur because some essential items, such as motors, are frequently supplied with protective paint coatings that can be vulnerable to deterioration and damage under corrosive washdown conditions.
Solution–The Company will have the best-in-class industrial freezers that can withstand even the most rigorous washdown procedures. There is no risk of paint flaking off and contaminating the food at any stage of the process. The use of industrial freezers will quick-freeze products, which not only freeze food and keep it fresh but also make it consumer-friendly.
2.Vegetables and fruits contain preservatives – Some preservatives are applied to vegetables and fruits to keep them fresh for extended periods. However, these preservatives are hazardous to health and can induce ailments.
Solution –The Company's frozen food production technique is completely devoid of preservatives. For the preservation of food freshness, the company does not employ any chemical products.
3.Changing Consumer Demands – Changes over time have been the types of package styles used, the types of materials used, and the functions that the package serves. These changes were brought on by the evolving eating habits of consumers who are “on the go” and looking for convenience.
Solution –The Company will offer its products in stand-up pouches to its customers, where they can expect their frozen vegetables and fruits to be available all year round, not just during the growing season. Consumers will also have access to microwave cooking capabilities with resealable features on the bags at an affordable price.
2.4 Product and Services
The Company's primary service will be to provide frozen food at reasonable costs to a variety of customers and restaurants. It will also give nutritional information about frozen food to its consumers so that they are aware of what they are purchasing and can make informed decisions about the sort of food they desire. Clients' overall best interests will always come first, and the company's beliefs and professional ethics will govern all it does. [Company Name] shall hold itself to the highest standards by accurately addressing the demands of its clients. The Company will sell the below-mentioned products:
