I. Executive Summary

As e-commerce tends to accelerate, so does social media and its engagement. Although social media was initially designed to connect people, it has also become a bullhorn for businesses over time. Just as shoppers want to share and show off their purchases, [Company Name] intends to provide a personalized, back-and-forth experience for shoppers by offering a social e-commerce platform as social feeds ideally give followers a glimpse of a digital shop window.  

The Company, located at [insert location here], will be an international online store focusing on providing a highly secure and ideal shopping platform to the local community in a pleasant environment. It will showcase a well-structured, eye-catching, interactive brand that invites people into a two-way conversation and lets them know they’re being seen and heard.

The Company’s online store will ensure that all the customers are given first-class treatment irrespective of the number of products they purchase or the part of the world they reside in.

[Company Name] is led by [Founder’s name] and his immediate family. [Founder’s name] is a renowned and licensed social media marketer. He has over xx years of experience working as a director with one of the world’s leading e-commerce brands.

[Company Name] is in a business to retail a wide range of products that will primarily cater to individuals through its social e-commerce platform.

Makes Customers’ Lives Easier –Today, customers want to make sure that they are investing in the right product without giving it a second thought. The Company’s products will be of high quality and positioned in a way that’ll make customers' lives easier, smarter, and more seamless.

Competitive Pricing – Since price is a crucial factor while shopping online, the company will ensure the customers are getting the most affordable option and are clicking on the best deal available in the market.

Brand all about the customers –The Company’s online platform will create a sense of personalization and make customers feel special and valued. It will focus on the wants and needs of the buyer and provide the customers with an exceptional shopping experience. Shortens the sales cycle – Since consumers are already seeing the product and pricing information on their social channels, the company’s platform will allow them to learn more about the company and its products. With the commerce functionality, buyers can make a purchase directly within the social channels in a couple of clicks without having to leave the social media channel.

1.5 Financial Highlights