II. Company Overview

Vision

To build a social e-commerce business that puts the right structure and processes in place by strengthening its relationship with buyers, nurturing their interest, and keeping them engaged with the brand and the product offerings.

Mission

To become a global brand by offering a wide range of products from top manufacturing brands at affordable prices to a wide range of customers that will cut across different countries of the world. 

[Company Name] is led by [Founder’s name] and his immediate family. [Founder’s name] is a renowned and licensed social media marketer. He has over xx years of experience working as a director with one of the world’s leading e-commerce brands. [Founder’s name] is MBA with an extreme passion for social media marketing and branding. After analyzing his passion and interests, he decided to start his own social e-commerce business as he wanted to earn by doing what he loved the most. 

1.Continuous Need for Fresh Content – Content is king, especially when one is into a social e-commerce business. Even search engines prioritize sites that frequently publish new content. Given the speed at which the Internet functions today, it has grown to be a major pain issue for social e-commerce enterprises, which are just doing their best to keep up.

Solution– – The Company will leverage user-generated content (UGC), which will provide a consistent and affordable source of new visuals to support its marketing channels. The right UGC solutions will help the company by seamlessly putting compelling content to work, thus increasing social media engagement.

2. Increasing return rates – Approximately 30% of all online purchases are returned, compared to only 8% of purchases made via retail stores. The struggle of shopping online comes when the product delivered to the customer does not seem as shown in the visuals.

Solution – In order to give online buyers a clearer understanding of whether the product is something they want to buy or not, the company will display images of individuals wearing or using the goods on its product page.

The Company's primary service will be offering a wide range of products, such as clothes, sports equipment, beauty products, jewelry, children’s toys, baby stuff, home furnishings, home appliances, etc., at affordable prices. All the products offered by the company will be from world-class brands. The clients’ overall best interest will always come first, and everything the company does will be guided by its values and professional ethics. [Company Name] will ensure to hold itself accountable to the highest standards by meeting its client's needs precisely and completely. The Company’s overall goal is to position the business to become the leading social-commerce brand in the whole of [Company’s location].