IV. Customer Analysis
4.1 Target Market
[Company Name] is in a business to retail a wide range of products that will primarily cater to individuals through its social e-commerce platform. The demographics of the customers lie between the age range of 18-34 years as they are already online and shop just like the way they scroll their social media profiles. The secondary target market includes any individual above 35 years of age who is active on social media.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for Social Commerce to reach a market size after 5 years.
SAM $xx billion
[Target Location Market] 's Social Commerce market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
