IV. Customer Analysis

[Company Name] is in a business to retail a wide range of foods and beverages that will primarily cater to individuals through its offerings. It will focus on both tourist and local restaurant clientele. The Company aims to attract customers seeking delicious food and an exotic setting.

• According to United Nations, young people accounted for 33% of the global population in 2020, making them the largest demographic across the globe

Age Group	Number of People (2020)	% of the Global Population
<20 years	2.6 billion	33.2%
20-39 years	2.3 billion	29.9%
40-59 years	1.8 billion	23.1%

• Around 88% of adults enjoy going to restaurants, and 85% of them feel dining out with friends or family is a better way to spend their free time than cooking at home.
• Nearly 8 in 10 adults claim that their favorite restaurant items include flavors and taste experiences that are simply impossible to replicate at home.
• Without a doubt, customers are prepared to visit restaurants again, the National Restaurant Association concluded, with 6 in 10 adults stating restaurants are an essential part of their lifestyle. Baby boomers are more eager to dine out than Gen Z people and millennials, who claim that they are not eating on-premises at restaurants as often as they’d like.

TAM $xx trillion
The global market for social commerce to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s social commerce market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.