II. Company Overview

Vision
To be a well-known brand and the top choice for people to fill their food cravings, thus creating good memories by providing an authentic dining experience.

Mission
To build a chain of standard intercontinental restaurants in major cities of the world, a place where migrants, tourists, and people of all walks of life can reconnect with their culture and heritage via their local delicacies, drinks, and music at affordable prices.

[Company Name] will be led by [Founder’s name], who is a renowned and licensed food nutritionist. He has over xx years of experience working as a director with one of the world’s leading restaurant chains and in both public and private fast food sectors. [Founder’s name] has a B.Sc. degree in Food Science Technology with an extreme passion for healthy eating and catering. After analyzing his passion and interests, he decided to start his own restaurant business as he wanted to earn by doing what he loved the most. 

1. Food Security Issues and Challenges – One of the most important ethical concerns in the food service industry is food security. Since every restaurant's focus is on cuisine, it should be handled carefully. As a restauranteur, one encounters a variety of food transportation issues, such as commodities not arriving on time and requiring temperature-controlled transportation, which can lead to poor food safety problems like customers or staff getting sick.

Solution–The Company will partner with a trustworthy food transportation company in the area to avoid transportation issues, thus not compromising on the quality. It will also train its staff and employees on proper health and hygiene practices and make sure they abide by them. It will also ensure that the equipment and tools used are cleaned and sterilized and that the surfaces are sanitized.

2. Customer Service – Customers need to be satisfied in order for the business to gain loyalty and repeat business. When they are impolite or disruptive, such as when they are inebriated and request more alcohol, this can be especially challenging.

Solution –In order to fill this market gap, the company will ensure to escalate customer issues or problems quickly. If customers feel pleased and welcomed, they will surely visit the restaurant again and again and even encourage their friends and colleagues to visit the restaurant.

[Company Name] will be offering a full menu of intercontinental cuisines, including appetizers, salads, soups, sandwiches, entrees, and desserts. Every product will only contain organic and all-natural ingredients. On the menu, a number of items will be highlighted as having lower fat, cholesterol, or sodium content. In addition to a full menu of culinary items, [Company Name] will offer beer, wine, coffee, tea, and soft drinks. It will also have the option of takeaway and delivery as well. In order to give customers a distinctive dining experience and achieve its high-value objective in the fusion culinary niche, the company will blend atmosphere, a helpful and informed staff, and a diverse menu.
[Company Name] will ensure to hold itself accountable to the highest standards by meeting its client’s needs precisely and completely. The Company’s overall primary objective is to become one of the top restaurants in the [location].