VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
In order to streamline the user experience and attract new clients, the company will create a modern and well-developed website. The Company will provide an easy user experience on its website in order to generate higher user traffic. The Company will also put forth a FAQ section on its website to answer all queries in a more sophisticated manner to gain customers on its platform.
Partnerships with IT Vendors
The Company will establish partnerships with various IT vendors who can provide the company with the right reference for potential clients. The Company will be looking for various web developers who require frequent installation of payment gateways for their clients.
Email Marketing & Drip Campaigns
The Company will be using email marketing and drip campaigns in order to inform clients about exciting new deals, conversions, and promotions and inform them of new content. The Company will also be sending personalized emails to its clients regarding the new features available on the platform.
Free Product Trial
The free product trial will be an essential source that will generate leads for the company. Nothing beats “test driving” a product, and the company will make trials available for its payment gateway and solution via its website and other sources. It will ensure striking a balance between demonstrating value without overwhelming the prospect and doing it in a light-touch and cost-effective way.
Testimonials
Customer testimonials are the key content element. This social proof helps the company to build trust amongst its potential customers. The Company will be providing customer testimonials on its website in order to increase its credibility, as these testimonials by the customers are true and unbiased.
