IV. Customer Analysis

The Company will develop an integrated payment gateway and billing platform for its target customers, which includes:

• Offline and Online Merchants: In 2022, the US accounted for over one-third of the global online merchants. Globally, there are 9.1 million online merchants, with 2.5 million based in the US.⁴
• E-commerce Companies: North America alone accounts for about 4.2 million e-commerce companies, and this number is constantly increasing YoY.⁵

TAM $xx trillion
The global market for payment gateway & billing solutions to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s payment gateway & billing solutions market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.  

4.https://www.etailinsights.com/online-retailer-market-size
5.https://blog.pipecandy.com/post/e-commerce-companies-market-size