II. Company Overview

Vision
To continuously innovate and build industry-leading solutions to offer a comprehensive suite of technologies and expertise in the field of payments, subscriptions, and beyond.

Mission
To facilitate global payments by becoming an extensive payment gateway and billing solutions provider.

[Company Name] will be led by [Founder’s name], a highly skilled and accomplished entrepreneur with over [xx] years of experience in business leadership and development. His expertise encompasses all aspects of business formation, operational excellence, finance, and management. [Founder’s name] is an exceptional strategist and visionary business developer with deep education and proficiency in research and analytics. 

1.Only Certain Types of Cards & Payments Accepted –Most payment gateways only accept certain types of cards and payments. This results in missing out on sales and revenue due to the non-acceptance of popular gateways.

Solution–The Company will make sure that they provide a comprehensive platform that accepts all forms of cards, wallets, and UPI. The Company will be supporting 100+ payment options covering almost all the available cards and payment methods in the global region.

2.Security Flaws –More than one-third of consumers hesitate to place an online order due to security concerns. There are various data breaches and malware that read passwords and user accounts and send apparently-authentic transactions through secure payment gateways, even while the transaction itself is a fraud.

Solution –The Company will be providing payment card industry data security standard (PCI DSS) compliant software for payment gateways and billing solutions. This will give confidence to the merchants in the sophistication of encrypting process for customer data and payment information.

3.Involuntary Churns –Merchants can face involuntary churns due to involuntary churn, as they may occur due to various reasons such as insufficient funds, credit cards that have reached their limit, connectivity problems, and more. These types of churns can be unpredictable and pose a significant risk to the stability of a merchant's revenue stream.

Solution –In order to mitigate involuntary churn, the company will be arranging for backup payment methods for each customer to immediately fall back on when the first payment method fails. The platform will also offer the option of sending pre-dunning emails to customers, reminding them that their card details are about to expire.

4.Growing Complexity of Invoicing Process –The complexity of billing models and the invoicing process can impact the way the company recognizes its revenue and balances its books. Multiple invoices are generated for customers with multiple subscriptions.

Solution –The Company’s billing automation solutions will handle complex recurring billing scenarios and also eliminate manual errors associated with the complexity of various billing models. The platform will also be sending a consolidated invoice to the customers with multiple subscriptions incurring multiple charges for the subscription, making recurring billing a set-it and forget-it experience.

The Company will provide the following solutions to online & offline merchants, e-commerce companies
Payment Gateway:
The Company will provide a payment gateway as a service that sends all sorts of payments (i.e., credit card, UPI, wallet payments, etc.) from a front-end portal of the merchants (website, mobile application, etc.) to the banks’ payment networks for processing and authorization. The backend system sends back the payment network's responses and transaction details to the front end. It ensures that money is transferred seamlessly and securely from the customer’s account to the merchant’s account.

Billing Solutions:
The Company will provide comprehensive billing solutions to various SAAS-based companies for billing clients on a recurring basis. It removes the need to manually invoice, receive recurring payments, and track payment data. The platform will enable the merchants to track, schedule, and collect recurring payments, helping clients in handling their recurring revenue and nurture recurring customers. The Company will provide billing solutions based on a per-user pricing strategy.