I. Executive Summary

Diet plays a vital role in the maintenance of good health, stamina, prevention, and cure of diseases. Good health can be preserved and promoted only by the right kind of food, and on the flip side, wrong nutritional choices are an open invitation to disease. Thus, therein lies the opportunity to provide services that help customers maintain body weight, health, and wellness and prevent future diseases such as cardiovascular diseases. Today it has become a trend to be healthy, athletic, and fit. Modern people eat healthy food, not only to reduce body weight. For some, this is an opportunity to heal the body; for someone, it is an urgent need due to poor health or illness. There are many reasons, but there is only one solution — a trip to a nutritionist.

[Company Name] will provide complete consultancy in areas of nutrition and assist clients in making healthy eating choices, and improve the wellness of each individual through an online platform with healthy products. It will focus on helping clients adopt a healthier lifestyle rather than focusing on fad diets that have less impact on overall health in the long term.

The Company, located at [Location Name], will be an online consultation point focusing on providing a highly secure and ideal platform to the local and global community. 

[Company Name] will be led by [Founder’s name], who has accomplished his Bachelor's in Medicine. After completing his BMS, he pursued his diploma in nutrition and dietetics. He has over [xx] years of experience in the nutrition, fitness, health, and well-being industry. He uses a whole-food approach to help people achieve their health, wellness, and performance goals.  

When it comes to healthy food, there is indeed a wide range of available customers. [Company Name]’s target market will be educated and creative men and women with a conscience regarding environmental responsibility, high regard for their health, and a love of the outdoors. They live in suburban bands around the nation’s cities, in apartments and condos, and are typically employed in white-collar settings. The Company will also tie up with the companies to help their employees have stress-free and good mental health with our consultation and providing health products. More employees will have the knowledge and resources necessary to live healthy and productive lifestyles. In addition, [Company name] will give employers the tools to measure the impact these health and wellness programs have on their employees. With annual earnings between $45,000 and $55,000, they can afford to pay a premium for a better food diet and seek wellness. A secondary target market exists among health-conscious Baby Boomers.

Competitive Pricing – Since price is a crucial factor, the company will ensure the customers are getting the most affordable option and are clicking on the best deal available in the market.

Holistic Approach – The Company will use a holistic approach and specialize in the areas like metabolic health, Pre and post-natal nutrition, Health and wellness, Management and prevention of chronic disease, Weight-loss, and sports nutrition.

Meeting customers’ demands –The Company will not only help its target market provide consultation without sacrificing standards but will also alleviate the pain of addressing changing consumer demands.

1.5 Financial Highlights