IV. Customer Analysis

The Company will target the following groups or segments of potential customers:

• Seniors as they have several health issues like diabetes, heart risk, etc.
• Housewives/Working wives as they usually make family nutritional decisions.
• Companies/Executives (25 to 60 years) lifestyle of working people is usually busy and full of stress, which also leads to eating fast food and unhealthy dining choices. By targeting companies/executives, the company will improve the health of the employees.
• Sports individuals as they need guidance in their diet to maintain their bodies.

TAM $xx trillion
The global market for nutrition and wellness to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s nutrition and wellness market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.