V. Competitive Analysis

Competitor 1
[Competitor 1] is an online nutrition company that operates [xx] and delivers only services in sports nutrition. [Competitor 1], based in [location Name], was founded in 2014 by [Founder’s Name]. The company offers different nutrition consultations in sports with expert-backed safety protocols. [Competitor 1] has established a network of [xx] consultations in a different location where it caters or offers services to 300 clients daily in 32 minutes on average.

Competitor 2
[Competitor 2] is an online nutrition company that operates a virtual nutrition consultation to meet the demand of clients who are in the bodybuilding profession. They focus on fresh salads, protein ingredients, and fast snacks. The company also sells nutrition products to cater to the demand of the individual according to the body's needs. The company controls the entire process, from sourcing ingredients and creating a new menu every day to preparing and delivering products.

Competitor 3
[Location Name]-based [Competitor 3] operates in the nutrition and wellness industry. However, the company is staffed with professionals with core competencies in the business. The company offers services to the mid-aged group with good disposable income so they can afford the services, as well as targets corporate people for providing corporate consultation.  

Strengths

• Reduced start-up costs and improved operational efficiency
• The Company will use a whole-food approach to help people achieve their health, wellness, and performance goals.
• Founder’s knowledge about nutrient composition and preparation of food; alternate feeding modalities; and the socioeconomic, psychological, and educational factors that affect the food and nutrition behavior of people across the lifespan.

Weakness

• Being new to the industry could lead to a significant lag in establishing goodwill and trust.

Opportunities

• After years of recession and weak development in the sector, the economic rebound and rise in consumer spending will provide a chance for [Company] to gain new customers and improve its market share.
• Consumer behavior patterns may open up new markets for the [Company]. It gives an excellent chance for the organization to create new revenue streams and expand into new product categories.

Threats

• Competitors could look to copy the company’s business model.