I. Executive Summary

As individuals increasingly fill their schedules with work, hobbies, and family commitments, the time available for preparing weekday dinners begins to diminish. Meal kit services enable consumers to select recipes online or through an app and have pre-measured ingredients and instructions delivered to their door. In recent years the global meal kit industry has experienced substantial growth due to the growing demand for affordable, healthy, and convenient meal options.

[Company Name] is a standard and registered meal kit business that delivers pre-portioned, prepped ingredients and recipes to customers who cook the meals themselves at home. The Company seeks to provide customers with the convenience of having fresh ingredients and recipe ideas delivered to their doorstep while encouraging people to cook more meals at home rather than dining out or ordering takeout. The Company will offer both subscription-based services as well as allow for one-time purchases, wherein customers can usually choose from a variety of meal options, including vegetarian and vegan dishes, and can often customize their meals based on dietary restrictions and preferences.  

[Company Name] will be led by [Founder’s name], who is a renowned awarding-winning food nutritionist in the [Location Name]. He has over xx years of experience working at various food and beverage businesses.  

When it comes to foods and drinks, there is indeed a vast array of available customers. [Company Name]’s target market would include busy families with kids, individuals or families who lack time for elaborate meal preparation, those interested in learning to cook, or individuals with no interest in cooking at all.

Convenience – The Company’s meal kits will offer a convenient solution for busy consumers who want to cook at home but don't have the time to shop for ingredients or plan meals.

Health and wellness– Many consumers are looking for healthier meal options and want to know exactly what ingredients are going into their food. The Company’s meal kits will offer the ability to choose meals that fit specific dietary needs or preferences, such as vegan, gluten-free, or low-carb.

Cooking skills –Some consumers may not have the skills or confidence to cook from scratch but still want to prepare fresh meals at home. The Company’s meal kits will also provide pre-portioned ingredients and step-by-step instructions, making it easier for consumers to cook at home.

Variety – The Company will offer a wide variety of meal options, allowing consumers to try new cuisines or ingredients without having to buy large quantities or specialty items.

1.5 Financial Highlights