IV. Customer Analysis
4.1 Target Market
[Company Name] is in a business to offer meal kit box services that will primarily cater to busy families with kids, families or people that don't have time to cook an extravagant meal at the end of the day, people who want to learn how to cook, or those who have no interest in cooking at all.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for the meal kit industry is to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s meal kit industry market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
