V. Competitive Analysis

Competitor 1
[Competitor 1] provides healthy meal delivery offering fresh, seasonal ingredients and easy recipes to their customers. Customers can choose meals each week or opt into a menu plan, including Paleo, Lean & Clean, Gluten-Free, Vegan, Vegetarian, and more options. [Competitor 1] makes it easy to cook delicious meals, eat clean, and feel great. [Competitor 1] sources seasonal organic produce from the best farms, responsibly raised meats, and wild-caught seafood and also offers recyclable packaging.

Competitor 2
[Competitor 2] was founded in [xx]. This company's main emphasis is on providing a solution for busy individuals who seek to save time and avoid the complications that often come with meal planning and preparation. The company provides a rotating, plant-based menu that is carefully curated to maximize plant variety, nutrient density, and fiber while minimizing saturated fat and excluding processed foods. Furthermore, the complete menu of pre-made meals is entirely gluten-free, dairy-free, and devoid of refined sugar.

Competitor 3
[Competitor 3] is a plant-based meal delivery service that provides a variety of recipes each week, along with the ingredients you need to prepare them at home. [Competitor 3] allows customers to select from 8 dinner recipes and several lunches, breakfasts, and snacks to create their own custom menu.  

Strengths

• Pre-portioned ingredients and recipes to customers that are delivered to their doorsteps. The customers can then use these ingredients for cooking meals at home.
• Offering a convenient and time-saving solution for people who want to cook their own meals but may not have the time to plan and shop for ingredients.
• Capitalizing on shifting customer behavior by providing them with customizable meal kit options.

Weakness

• Being new to the industry could lead to a significant lag in establishing goodwill and trust

Opportunities

• The meal kit delivery services market is experiencing growth due to millennials' increasing preference for home-cooked and chef-cooked food, which is driven by the economic benefits of homemade meals when compared to takeout and home delivery services.

Threats

• The industry already has established players in the market.
• Competitors could look to copy the company’s business model