I. Executive Summary
1.1 Introduction
Live streaming e-commerce is a technique to digitally mimic the purchasing experience at a physical store, just like the way the population has gotten used to social contact via Zoom. The increase in online shopping due to the COVID-19 crisis and the progressive need that users have to regain human contact is why this way of selling has become so popular. Although photos are a key factor while selling online; however, videos allow the user to examine the goods more intimately - especially when it is intricate or extremely small.
With the advancement and proliferation of new technologies, [Company Name] intends to provide a unique way of interactive experience to its users by offering a live-streaming e-commerce platform. Livestreaming will allow users to see products in detail and get their questions answered in real-time by engaging and interacting on a personal level with their favorite streamer.
The Company, located at [insert location here], will be an international live-streaming e-commerce platform focusing on providing a highly secure, pleasant environment to the local community. Retailers, influencers, and celebrities can sell their products and services on this platform using online video streaming, in which the presenter displays and promotes the offering and responds to audience queries in real-time.
1.2 Founder Information
[Company Name] is headed by [Founder's Name], an e-commerce expert with [xx] years of experience. While [Founder] has never run his own e-commerce platform, he previously served as the director of strategic development for an e-commerce platform specialized in fashion items.
1.3 Target Customer
[Company Name] will develop a live-streaming e-commerce platform offering a wide range of products. Thus, the platform will majorly cater to the following:
1.4 Why Us
Digitalized Brick-and-Mortar Experience – Live streaming e-commerce platform will provide the users with an environment where they can enjoy the experience of virtually being at a shop and asking questions from the host in real-time from the comfort of their home. The presenter, on the other hand, may illustrate how the products work, provide close-ups, and highlight their features through videos.
Competitive Pricing –Since price is a crucial factor while shopping online, the company will ensure the customers are getting the most affordable option and are clicking on the best deal available in the market.
Brand all about the customers – The Company’s online platform will create a sense of personalization and make customers feel special and valued. It will focus on the wants and needs of the buyer and provide them with an exceptional shopping experience.
Greater Audience Potential – Physical stores are usually limited to space. With live streaming, limitless people will be able to watch the stream, and therefore, the host can reach anyone in the world remotely.
1.5 Financial Highlights
