IV. Customer Analysis

[Company Name] will develop a live-streaming e-commerce platform having a wide range of products. Thus, the platform will majorly cater to the following:

• Retailers, Influencers, or Celebrities
• Individuals
According to United Nations, young people accounted for 33% of the global population in 2020, making them the largest demographic across the globe

Age Group	Number of People (2020)	% of the Global Population
<20 years	2.6 billion	33.2%
20-39 years	2.3 billion	29.9%
40-59 years	1.8 billion	23.1%

 

4.2 TAM, SAM, and SOM

TAM $xx trillion
The global market for social commerce to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s social commerce market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.