II. Company Overview

Vision
To continually redefine the world's most customer-centric live streaming e-commerce platform, a place where people can captivate and connect with various brands and discover everything they want to buy online.

Mission
To become a global live streaming platform that pioneers a new era of online shopping by unlocking a world where every product is available live online at affordable prices.

[Company Name] is headed by [Founder's Name], an e-commerce expert with [xx] years of experience. While [Founder] has never run his own e-commerce platform, he previously served as the director of strategic development for an e-commerce platform specialized in fashion items. As a result, [Founder] has an extensive understanding of the e-commerce industry as well as client demands, including the operations and the business management side. 

1. Continual Demand for Good Quality Content – One of the most obvious challenges when producing a live stream is the actual quality of the stream. Because of the fast-paced nature of the Internet nowadays, the quality of the audio, as well as the image, has become absolutely crucial for e-commerce enterprises that are just trying to stay up while providing great audience experiences.

Solution–The easiest and most effective way to resolve this market gap is to invest in high-level production. The Company will ensure broadcast-quality content as well as smooth transitions, which will be a continuous and cost-effective investment to fuel its marketing channels, thus seamlessly putting compelling content to work and, in turn, increasing customer engagement.

2. User Engagement – Engaging with the audiences in a meaningful way is incredibly challenging when creating a live-streamed event. When hosting a live stream event, most e-commerce platforms fail to connect the in-person audience with the virtual one properly.

Solution –The Company will effectively keep its audience engaged by streaming the products by the host using or wearing it and answering their queries in real-time, which will help online shoppers gain a better idea of whether it’s something they want to purchase or not.

The Company will develop a platform where retailers, influencers, or celebrities can connect with individuals or buyers to sell their products. The presenter will demonstrate and discusses the offering and answer audience questions in real-time. The viewer can also send reactions, displayed as animated emojis on the screen. The platform will be an online shopping store where the influencer can also host Livestream events promoting items from various vendors.
[Company name] will ensure that all the products offered will be from world-class brands. It will also hold itself accountable to the highest standards by meeting its client’s needs precisely and completely. The Company’s overall business goal is to position the business and become the leading live-streaming e-commerce platform worldwide.