Lending And Finance Business Plan

IV. Customer Analysis

4.1 Target Market

[Company Name] will cater to small and medium-sized enterprises, underbanked or underserved populations, as well as individual consumers who require personal loans, credit, or alternative financing options.  

4.2 TAM, SAM, and SOM

TAM $xx trillion
The global market for fintech lending to reach a market size after 5 years.

SAM $xx billion
[Target Location Market] 's fintech lending market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.  

Strategic Business Plans