IV. Customer Analysis
4.1 Target Market
[Company Name] will cater to small and medium-sized enterprises, underbanked or underserved populations, as well as individual consumers who require personal loans, credit, or alternative financing options.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for fintech lending to reach a market size after 5 years.
SAM $xx billion
[Target Location Market] 's fintech lending market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
