VI. Marketing Plan
6.1 Promotions Strategy
Marketing is vital to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Official Website
The Company will create a website with great visuals and valuable content that will set it apart from its competitors and even help increase revenue. The website will be professional, responsive, and user-friendly for prospects, which will provide easy access to essential information about its offerings, contact details, projects, and other vital information.
SEO
SEO is a highly effective tool for driving more traffic to the business website and reaching its target customers. Optimizing the company's website for search engines can help to increase visibility and drive traffic to the site. This can be achieved through keyword research, creating high-quality content, and optimizing the website's structure.
Referral Programs
Referral programs can encourage existing customers to refer their friends and family to the company. This can be incentivized through rewards, such as discounts or other benefits.
Industry Events
Participation in industry events and conferences can help the company become known as a thought leader in its field. It will help build relationships and generate leads in a personal manner and increase brand awareness.
Social Media Marketing
It's a powerful approach for businesses of all sizes to reach customers & prospects. The Company will also invest in advertisements on various social media platforms, such as Facebook, LinkedIn, Instagram, etc., besides maintaining its social media pages.
