IV. Customer Analysis
4.1 Target Market
[Company Name] will cater to the following:
1. Digital natives who are more comfortable with technology and digital platforms may be more inclined to use an insurance fintech company.
2.Small business owners who have unique insurance needs may be attracted to insurance fintech companies that offer tailored solutions.
3.Underinsured or uninsured individuals who have previously been unable or unwilling to obtain insurance coverage.
4.High-risk individuals who are considered high-risk or who have difficulty obtaining coverage through traditional insurance channels.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for Insurtech to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]'s Insurtech market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of the five years.
