V. Competitive Analysis

Competitor 1
[Competitor 1] is an online food ordering company that operates [xx] delivery-only ghost kitchens model in [location 1], [location2], and [location3]. [Competitor 1], based in [location Name], was founded in 2014 by [Founder's Name]. The company delivers freshly prepared cuisine from world-class brands with expert-backed safety protocols. [Competitor 1] has established a network of [xx] kitchens in its three markets, where it delivers 20,000 orders a day in 32 minutes on average. [location 1] accounts for 12,000 orders a day, while [Location 2] and [Location 3] generate around 4,000 orders daily.

Competitor 2
[Competitor 2] is an online food company that operates a virtual restaurant chain for offices and households to meet the demand for fast-casual food delivery. They focus on fresh salads and fast snacks. These are delivered on eco-friendly scooters, enabling on-demand fast-casual meal delivery. The company controls the entire process, from sourcing ingredients to creating a new menu daily to cooking and delivering food.

Competitor 3
[Location Name]-based [Competitor 3] operates in a family restaurant setting. However, the kitchen is staffed with cooks who prepare food for four other restaurants. The ghost kitchen offers spicy chicken gyros for Halal Kitchen, salmon grilled cheese for Cheesy Deliciousness, barbeque chicken tenders for Tenderlicious, and Butterfinger milkshakes for Heavenly Shakes. Customers order their meals through some of the best online delivery apps. Although the meals are ordered from the respective restaurants, [Competitor 3] prepares them. 

Strengths

• Reduced Start-up costs and improved operational efficiency
• Capitalize on shifting customer behavior by providing them with multi-cuisine combination options
• The Company's ghost kitchen model will help restaurants and chefs maximize workflows, minimize waste, try out new concepts, and find new and quicker ways of solving problems.

Weakness

• Being new to the industry could lead to a significant lag in establishing goodwill and trust.

Opportunities

• Ghost kitchens allow entrepreneurs to optimize while giving customers a convenient way to get the food they love.
• 59% of restaurant orders from millennials are takeout & delivery, thus driving the growth of ghost kitchens in the future.

Threats

• Competitors could look to copy the company's business model.