IV. Customer Analysis

[Company Name] will primarily offer its wide range of digital banking services to large businesses, SMEs, and individuals through its application-based platform.

• In the US, there are 32.5 million small businesses, accounting for 99.9% of all businesses, as well as 21,139 large businesses.
• The US population in 2021 is estimated to be 332 million.

 

TAM $xx trillion
By 2026, the estimated size of the global digital banking market is $xxx billion.

SAM $xx billion
[Target Location Market]’s digital banking market by 2026.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 2026.