VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices, limited offers so that it does not confuse the clients, and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.
Co-Marketing
Co-marketing, when executed effectively, is a cost-effective approach to generating leads, increasing the reach of the brand, and demonstrating thought leadership. By joining forces with other prominent companies, the company will create a highly desirable marketing strategy.
Social Media Marketing
In terms of marketing techniques, social media is one of the most effective and convincing for raising brand awareness. The Company will use social media sites, such as YouTube, Instagram, and Facebook, to enhance visibility among the audience and build loyalty. The Company will utilize social media's power by building a large network of followers and spreading awareness about cryptocurrencies.
Affiliate Marketing
The Company will start an affiliate program, under which the potential affiliates will be able to register by simply filling out a form available on the website. This will allow the company to reach out to a large audience of bloggers, influencers, and content creators, who opt to work as an affiliate for the company. The Company will use an affiliate marketing solutions provider that will help it manage and automate almost all the tasks related to the affiliate program.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
