IV. Customer Analysis

As a standard and licensed blockchain platform and crypto wallet company, it will offer a wide range of services to the following clients: 

• Financial service providers
• Businesses that adopt smart contracts
• Businesses that make use of cryptocurrencies
• Video game production companies (specific token standards have been created to support the use of blockchain in gaming)

Crypto traders-

• The number of individuals utilizing cryptocurrencies globally has surpassed 300 million. ⁴
• 13% of Americans bought or traded cryptocurrency in the year 2020. ⁵
• By comparison, 24% of Americans invested in stocks by 2020. ⁶

Financial Service Providers in the US-

• The US had 995,127 financial and insurance companies by 2022, representing 0.2 percent growth. Over the next five years, the rate will increase by 5%. ⁷

Businesses Accepting Bitcoin in the US-

• More than 2,300 US businesses accept Bitcoin. ⁸

Video Game Production Companies in the US-

• In the United States, approximately 18,500 companies were involved in developing video game software, and 1,530 firms were engaged in video game publishing as of 2021.⁹

TAM $xx trillion
The global market for cryptocurrency wallets is projected to reach a revised size of $xxx billion by 2026.

SAM $xx billion
[Target Location Market]’s cryptocurrency wallet market by 2026.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of the year 2026.  

4.https://triple-a.io/crypto-ownership/
5.https://www.cnbc.com/2021/07/23/13percent-of-americans-traded-crypto-in-the-past-year-survey-finds.html
6.https://www.cnbc.com/2021/07/23/13percent-of-americans-traded-crypto-in-the-past-year-survey-finds.html
7.https://www.ictsd.org/how-many-financial-services-companies-in-the-us/
8.https://www2.deloitte.com/us/en/pages/audit/articles/corporates-using-crypto.html
9.https://www.statista.com/topics/8790/video-game-industry-in-the-united-states/#dossierKeyfigures