IV. Customer Analysis
4.1 Target Market
The Company will develop both standard and customized software for multiple businesses according to their needs and demands. The following are the company’s major target customers-
Pharmaceutical Companies –Pharmaceutical sales revenues in the United States have accounted for nearly half of the global total in recent years. Five of the 10 leading pharmaceutical companies worldwide were from the US in 2020.
FMCG Companies–The North American market held a dominant revenue share in the FMCG sector in 2020. It is owing to high disposable income, concentrated population density, and modernization to adopt branded products that are offered by the FMCG segment.
Manufacturing Companies– In 2021, there will be 636,079 manufacturing businesses in the US. The number of businesses in the manufacturing industry in the US has grown 1.2% per year on average over the five years between 2016 – 2021.
Financial Institutions– Four major banks—JPMorgan Chase, Bank of America, Wells Fargo, and Citigroup—control the majority of the US banking market. These four financial institutions are not only among the largest in the country but also globally, with JPMorgan Chase topping the list based on market capitalization.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global CRM market size was valued at $41.93 billion in 2019 and is projected to reach $96.39 billion by 2027, growing at a CAGR of 11.1% from 2020 to 2027.
SAM $xx billion
The US CRM market size was estimated at $25.9 billion in 2019 and is projected to reach $64.2 billion by 2025, growing at a CAGR of 14% from 2019 to 2025.
SOM $xx billion
The Company will generate a revenue of $xxx in year 5.
