VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices, limited offers so that it does not confuse the clients, and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.
Digital Marketing
For its service offerings, the company will try to take advantage of the expanding potential presented by digital marketing. This tactic might assist the business in informing the intended market about its affordable, high-quality platform and services.
Seminars/Webinars
The Company will reach out to various businesses and associations etc., to organize seminars and/or webinars and provide information about its brand and services, which will educate the target audience about the range of services offered by the company’s platform.
Email Marketing
Email marketing is a potent and economical tactic that aids in personalizing the connection and reach of the target audience and can accommodate many messages, and allows deep data analytics. The Company will use this tool to persuade customers to conduct business with it. Emails and newsletters can also increase consumer involvement.
