VI. Marketing Plan
6.1 Promotions Strategy
Marketing is the process of driving traffic toward the brand, converting traffic to sales, and making the brand visible to the masses. To deal with the competition and improve client engagement, the company will use the below-mentioned efficient marketing techniques.
Official Website
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices, limited offers so that it does not confuse the clients, and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.
SEO
SEO is the process of improving a company's online presence, both on and off-page, to improve its search engine rankings on engines like Google, Yahoo, and Bing. It's an essential aspect of digital marketing since most buyers go to Google or one of the other search engines first. The Company will make sure that its blockchain exchange platform appears in the top three results for the appropriate target keywords on major search engines.
Social Media Marketing
[Company Name] will use social media to reach the masses across various geographies and different age groups. The Company will work on user engagement to establish the business in people's minds. User engagement involves likes, shares, comments, and general interaction on the company's posts.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
Special Offers
Providing incentives and offers is an effective strategy to help businesses replenish their customer base lost each year. The Company plans to introduce exclusive offers to attract new customers and incentivize repeated purchases of the cryptocurrency, which will prove beneficial in the long term.
