Blockchain Exchange Business Plan

IV. Customer Analysis

4.1 Target Market

[Company Name] will initially serve individuals as well as businesses that prioritize decentralized control, anonymity, and transparency. This audience values the decentralized nature of blockchain technology and prefers to hold their own private keys rather than entrust their funds to a third-party intermediary. 

4.2 TAM, SAM, and SOM

TAM $xx trillion
The global market for blockchain technology to reach a market size after 5 years.

SAM $xx billion
[Target Location Market] 's blockchain technology market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.  

Strategic Business Plans