Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Official Website
[Company Name] will host pre-opening activities for potential customers, neighborhood gamers, and press contacts before launching the blockchain exchange company. These activities will raise [Company Name]'s visibility in the region.
Social Media Marketing
[Company Name] will use social media to reach the masses across various geographies and different age groups. The Company will work on user engagement to establish the business in people’s minds. User engagement involves likes, shares, comments, and general interaction on the company’s posts.
SEO
Search Engine Optimization (SEO) is a useful marketing tool that the company will use to drive more traffic to the website. The cost-effective marketing strategy will help increase awareness about the company and its offerings.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.