VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
To improve the user experience and attract new clients, the company will create a modern and well-developed website. The website will feature clearly stated prices, limited offers to avoid confusion among customers, and a simple sign-up experience. The user experience will be invigorating and functional, with an appealing design that will convert traffic into leads.
Content Creation
The Company will develop content that speaks to the target markets' relevant pain points. The content will be high quality and persona-driven, which will help the company stand out. The content will be data-driven. Once the data-driven content is published on sites like Google News, it will post about them on social media and include them in its advertising campaigns.
Cross-Selling
The Company will make use of cross-selling opportunities in both online and offline marketing techniques. Cross-selling will be a highly profitable alternative for the company as it will help provide accounting services in a variety of areas.
Co-Marketing
Co-marketing, when executed effectively, is a cost-effective approach to generating leads, increasing the reach of the brand, and demonstrating thought leadership. By joining forces with other prominent companies, the company will create a highly desirable marketing strategy.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
Special Offers
Introducing special offers and incentives can help businesses attract new customers and encourage repeat purchases, thus effectively replenishing the churn in their customer base. The Company plans to implement such offers to provide long-term benefits to its customers.
