IV. Customer Analysis
4.1 Target Market
[Company Name] will primarily serve small and medium-sized businesses (SMBs) that are looking for an affordable and scalable way to manage their financial data. These businesses may not have the resources to invest in expensive on-premise accounting software or the staff to manage it. Additionally, the company’s SaaS-based accounting software will be ideal for businesses that have remote or distributed teams, as it allows for easy collaboration and access to financial data from anywhere with an internet connection.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for accounting software to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s accounting software market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the SaaS market by the end of year 5.
