IV. Customer Analysis
4.1 Target Market
[Company Name] will majorly target accounting and finance professionals, startups, and existing and potential small and medium-sized businesses.
- Accounting and Finance Professionals The Company’s platform will also be useful for accounting and finance professionals who want to streamline their workflow and offer better services to their clients.
- Startups For startups in their early stages, managing finances and maintaining a healthy cash flow is critical. The platform offered by the company will equip such startups with the necessary tools to accomplish these tasks effectively.
- Existing and Potential Small and Medium-Sized Businesses The Company’s fintech accounting and finance platform will be especially beneficial for SMEs that may not have the resources to hire a full-time accountant or financial analyst. These platforms can provide easy-to-use tools for bookkeeping, invoicing, financial reporting, and other essential accounting tasks.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global Fintech market to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s Fintech market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.