IV. Customer Analysis

The Company will develop both standard and customized software for multiple businesses according to their needs and demands. The following are the company’s major target customers- 

• GenZ : In the US, they have a spending power of $143 billion.Especially for Gen Z demographics, 87% of young users are currently engaging with metaverse platforms.
• Startups : Despite being in its early stages, the concept of metaverse has piqued the curiosity of numerous entrepreneurs who are striving to gain a first-mover advantage. For example, the London startup fashion agency Dimension Studio saw its profits double in 2021 as a result of experimenting with new forms of UX marketing in the metaverse.
• Global Tech Giants : As per the recent survey of March 2022, more than 17% of global IT enterprises have invested in the metaverse. Meanwhile, other industry sectors such as Education, Finance, Healthcare, and Marketing are rolling to work with metaverse between 9-12%.

TAM $xx trillion
The global market for metaverse to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]'s metaverse market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of the five years.