IV. Customer Analysis
4.1 Target Market
[Company Name] will cater to financial institutions, high-net-worth individuals, DAOs (digital autonomous organizations), and companies that hold NFTs on their balance sheets. In terms of target collateral, the company will also cater to creators and artists, collectors and enthusiasts, making them suitable for NFT lending.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for NFT to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s NFT market size after 5 years..
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
