IV. Customer Analysis
4.1 Target Market
[Company Name] will primarily cater to millennials and gen z customers, businesses, and enterprises seeking to leverage the metaverse for different use cases, virtual reality (VR) enthusiasts, and developers.
Millennials and Gen Z customers–The Company aims to attract a broad user base of consumers who want to engage with the metaverse. This audience could include Millennials and Gen Z looking for virtual entertainment, social experiences, virtual commerce, or educational opportunities within the metaverse.
Businesses and Enterprises –The Company will target businesses and enterprises seeking to leverage the metaverse for various purposes, such as virtual conferences, training simulations, product showcases, or virtual commerce.
Virtual Reality (VR) Enthusiasts –VR enthusiasts passionate about exploring virtual worlds, socializing with others, and experiencing immersive content would be an important target audience.
Developers –The Company will also cater to developers who want to build and deploy virtual environments, applications, and experiences within the metaverse.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for metaverse to reach a market size after 5 years
SAM $xx billion
[Target Location Market]'s metaverse market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
