VI. Marketing Plan

Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:

SEO
Search Engine Optimization (SEO) is a useful marketing tool that the company will use to drive more traffic to the website. The cost-effective marketing strategy will help increase awareness about the company and its offerings.

Advertisement
Advertising in print media, such as newspapers, magazines, etc., is a great way for companies to reach their target market. The Company will market its products through well-known magazines and daily newspapers. Gaining pertinent placements in trade publications will also aid in raising brand awareness.

Social Media Marketing
Social media marketing is a practical and cost-effective technique for increasing brand visibility. Utilizing social media, the company will create interesting content and publish customer testimonials to build audience recognition and loyalty.

Testimonials
Client testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential clients. The Company will be using clients’ testimonials to increase its leads.

Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their client base that they lose each year. The Company will introduce special offers to attract new clients and encourage repeat service avail, which will be quite advantageous in the long run.