Food Waste Reduction Business Plan

IV. Customer Analysis

4.1 Target Market

The Company will target the following segments of the market as food retailers play an important part in estimating the supply of food.

  1. Small-scale food retailers
  2. Medium-sized food retailers
  3. Large-scale food retailers

 

4.2 TAM, SAM, and SOM

TAM $xx trillion
The global market for food waste reduction to reach a market size after 5 years.

SAM $xx billion
[Target Location Market]’s food waste reduction market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5. 

Strategic Business Plans