VI. Marketing Plan
6.1 Promotions Strategy
Marketing is essential to a company's success. The Company will develop efficient marketing methods to combat the competition and strengthen client relationships. The following advertising techniques will be applied:
Website & SEO Marketing
The Company will create a professional and user-friendly business website to provide important information about its platform, features, and contact information. The website will also serve as a point of contact with its target customers and will be optimized from time to time to enhance the company’s online presence. In addition, it will use Search Engine Optimisation (SEO) as a powerful marketing tool to attract its target audience to its website. SEO is an excellent way for the social promotion of the business, as the company’s website presence in the top positions on the use of specific keywords on search engines makes the web visitors share it on different social media channels.
Social Media Marketing
Small and large businesses may effectively contact prospects and consumers with social media marketing. The Company will create its business page on social media platforms like Twitter, Instagram, and LinkedIn to increase brand awareness, build relationships, drive traffic, and generate leads. It will also upload various GIFs and educational videos of its technology. The Company will utilize social media's power by building an extensive network of followers and attracting an audience for its platform.
Event Marketing
The Company will use an event marketing strategy to build brand image, generate leads, and create new opportunities. The Company can host contests at their events or webinars and develop several personas of core attendees. It will help attract a great audience, re-engage with old customers, build meaningful connections, and create long-term business relationships.
Email Marketing
It is a cost-effective marketing channel that provides access to a large audience while saving time and cost. The Company will use email marketing to engage, educate and upsell new prospects. The Company will use this marketing strategy to make the customers aware of its offerings and will be helpful to reach out to numerous prospective customers quickly.
