III. Industry Analysis

It is estimated that D2C sales will hit $18.54 billion of total e-commerce sales in 2022. More than 62% of consumer brand manufacturers are embracing direct-to-consumer. The direct-to-consumer market grew at least 6X times the rate of overall e-commerce sales. By 2023, direct-to-consumer buyer numbers will cross 110 million. Almost 48% of the wholesalers and manufacturers are racing to build Direct-to-Consumer (DTC) channels to remain challenging in revenue generation. About 87% of them see these selling channels as relevant to their products and consumers. More than half of the consumers (i.e., 61%) would be willing to share more information with brands in D2C segments.¹  

The evolution of the Direct-to-Consumer (D2C) e-commerce business model has become a statement of modern e-commerce in general. In recent days, many brands around the world have been selling directly using the D2C business model and engaging with it. This transformation has been facilitated by the internet, which has revolutionized the way consumers prefer to shop. The demand for D2C channels extends beyond B2C relationships, with 62% of B2B professionals recognizing and responding to this trend by embracing direct-to-consumer selling. In 2020, about one-third of B2B consumers reported purchasing directly from manufacturer websites, marking a significant shift in the traditional B2B business model towards a more customer-centric approach. Hence, the majority of B2B customers prefer to shop online, whether that purchase takes place with a retailer, distributor, or manufacturer. Online shopping has become a new normal of shopping habits that transformed the B2B shopping experience as well. 

1.https://www.webnexs.com/blog/direct-to-consumer-d2c-a-major-shift-in-ecommerce-business-model/