IV. Customer Analysis
4.1 Target Market
[Company Name] is an innovative D2C e-commerce platform that functions as a direct gateway for customers to conveniently explore a diverse range of products, providing them with a personalized and seamless shopping experience. By eliminating the need for traditional retail channels, the company’s platform will be specifically tailored to meet the needs of businesses seeking to directly sell their products to consumers, offering them enhanced accessibility and convenience.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for D2C e-commerce to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s D2C e-commerce market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
