VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and reach its target audience. The following marketing strategies will be used:
Website and Brand Identity
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices so that it does not confuse the clients and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.
Email Marketing
Email marketing remains one of the most cost-efficient marketing strategies with one of the highest returns on investment, especially when approaching businesses. The Company will send regular newsletters to its customer database. All the newsletters will be linked to the company’s website, which will help in increasing its visibility and drive user numbers.
Social Media Marketing
For increasing brand awareness, social media is one of the most essential and efficient marketing. The business will use social media to create exciting content that will improve audience loyalty and exposure. Understanding shifting customer needs will also be aided by interaction with potential customers and business partners on major social media mediums like Facebook, Instagram, Twitter, and LinkedIn.
Seminars/Webinars
The Company will reach out the various businesses and associations etc., to organize seminars and/or webinars and provide information about its brand and products, which will educate the target audience about the wide range of communication software solutions offered by the company’s communication platform.
